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Vita Shields - CEO/Coach, Tribal LLC

MEET YOUR COACH
VITA SHIELDS

I’m Vita Shields, Founder and Coach at TRIBAL Coaching LLC. I created TRIBAL to serve others using the insight, tools, and intuition I’ve relied on throughout my career. After two decades in HR and Talent Acquisition, coaching leaders and entrepreneurs along the way, I finally had my own AHA moment.

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Like many after COVID, I hit a wall. In a short span of time, I lost my mother, my marriage unraveled, and emotional burnout led to a personal health crisis. I stepped away from Corporate America to grieve, heal, and listen closely to Spirit about what needed to change. I’m also a mom and have navigated the realities of menopause (something no one fully prepares you for).

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What some might call a midlife crisis was really an awakening. It cleared space for creativity, deeper self-expression, and work that feels aligned and alive. That season led me fully into coaching and consulting, as well as art through poetry and songwriting. What began as turmoil became the birth of projects that now bring real meaning and joy, including my music and poetry under the name Vitaologee.

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As a coach, I understand what it takes to carry a vision from idea to reality. I support clients through clarity, planning, action, and motivation in ways that actually sustain them. My approach is warm, intuitive, relatable, and deeply supportive. Each session is meant to feel safe, honest, and encouraging.

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When I have opportunity, I especially love working with athletes needing to find meaning and purpose after Sports. I was an NCAA Division I standout in women's basketball and hold the all-time scoring record at Brown University and John Marshall High School (inducted into both schools' Hall of Fame). In 2018, I was also honored as a Legend of the Ivy League alongside 15 other athletes. All that to say, I can help an athlete pivot into career and endeavors aligned with who they are becoming, not simply where they've been.

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Above all, my greatest joy is being a mom—and an unapologetically animated car karaoke singer.

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Certifications:

Education:

  • B.A. in Psychology and Organizational Behavior & Management, Brown University

  • M.A. in Positive Organizational Development, Case Western Reserve University

  • M.A. in Practical Theology, Ashland Theological Seminary

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Connect:

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